Our favorite Swedish furniture store has teamed up with a fashion designer Bea Åkerlund for an exclusive collection called Ikea Omedelbar. Bea has a unique sense of style and an over the top look. The collection together might not be everyone’s cup of tea, but there are some really great pieces, and the collection is only available for a limited time, so if you see something you love, get it right away!
IKEA OMEDELBAR: WHERE GOTH MEETS GLAMOUR
The OMEDELBAR collection captures the essence of Bea’s own personal style; a hybrid between Goth and Hollywood glamour. The products create the feeling of an exclusive bedroom and dressing room, one you’ll want to linger in forever. Bea’s personal mantra “B. who you are” moves like a red thread through the collection, together with her signature stamp, the red lipstick. And let’s not forget about the stripes! All in all it’s a collection of about 30 products that celebrate individuality and creativity. “With a few pieces from the collection you can create a designer wardrobe or dress up your room in a new way.” – Karin Gustavsson, Creative Leader for OMEDELBAR
OMEDELBAR is all about having fun and not following conventions, and one key ingredient in the design was to play with dimensions.Because who’s to say that a pocket watch has to fit n the palm of your palm when instead it can cover a wall?
Bea’s personal signature is the red lips; she even claims to leave her lipstick on when going to bed. So enlarging them and transforming them into pillows were a pretty natural choice for the designer. They’re even available in two sizes.
White rabbits have been popping out of them for decades and the Mad Hatter made Alice in Wonderland all the more wonderful – the history of the top hat is about as colourful as the people who wear them. And Bea certainly loves it more than most, which is why she gave it a natural place in the collection.
“Fill the hat with anything: from your collection of buttons, to your bathroom essentials. It’s really all up to you.”
– Bea Åkerlund
“We’ve always used a lot of stripes at IKEA and I really love how Bea breathed new life into that expression. It’s so rock ’n’ roll!” – Karin Gustavsson, Creative Leader for OMEDELBAR
With OMEDELBAR, styling your outfits become much more fun, especially with hangers that let you pair together an entire look. Also, it’s so much easier to choose outfits every day when you have all your options in full view.
Some of my favorite items from the Ikea Omedelbar collection I want:
How pretty are the reusable shopping bags? I love how practical the big blue bags are, but the black? Its so cute, and even has my letter! The striped hat boxes would be a beautiful way to add some practical organization to a closet. The gold crown bowl (container?) would just be perfect on an entry table or night stand.
If you see anything at your local Ikea let me know! Tag me on instagram, I will have my eyes peeled!
-Brooke
Thank you, that’s exactly the right way to go about it!:-)